Employer Engagement
With a background in education and development, we have the skills needed to maximise your Employer Engagement activities for any FE or Welfare to Work scheme.
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In these unprecedented and difficult times it is has become even more important to develop a healthy database of employers and to generate an effective digital marketing strategy to maximise your employer engagement activity.
At Employer Engagement we offer low cost outsourced telemarketing resources and we have an experienced team of telemarketers who are skilled at opening doors, collecting email addresses and identifying work experience and apprenticeship opportunities.
We have worked with a number of FE organisations and training providers, and have an expert understanding of funding streams and elligibility criteria.
Case study: To generate a database of engaged employers for work experience placements and apprenticeships
Numbers based on a team of 5
- Calls per month: 3200
- Indication of emails collected per month: 2500
- Leads generated: 20-40 per month
Therefore after 12 months we could aim to collect 30,000 email addresses. From this it is possible to convert leads of 1-3% from targeted email campaigns.
- If once a month a newsletter was sent out and generated leads of 1% this would equal a total of 300 leads per month
- Or over a 6 year period 21600 leads
- Our charge rate is from £85 per day so if utilised effectively, a 12 month campaign averaged out over 6 years, would equate to £5.11 per lead
Capitalising on the Leads
Once the initial databases have been created, converting those leads is the next step to ensure return on investment. We can help offer training and consultancy to maximise conversion of leads. This can include;
- Satisfaction surveys of employers
- Digital marketing expertise
- Outsourced digital marketing expertise
- The creation of an online jobs board
- Research into market trends
It is important to stress that these numbers are accurate based on current industries and regions. We will work with you closely to create more specific targets related to your context.
By outsourcing your telemarketing you save on the following costs:
- Rent / rates
- Holiday pay
- Sick pay
- Bank holidays
- Recruitment and training costs
- All you pay is a basic day rate agreed at the start of each campaign.
Contact us
If you are interested in finding out more about this service or wish to get a quote for lead generation for your company then please complete the box below and we will get back to you.